4 Upselling Strategies for Event Photographers and Photo Booth Owners

Engagement written all over a sheet of paper with doodles of an alarm clock, and various measurement graphs.

In the dynamic world of event and photo booth photography, mastering the art of upselling can significantly boost your revenue and enhance customer satisfaction. Drawing from our extensive experience at System Insight as well as our sister company Image Insight, we’ve compiled a list of 4 essential tips to help you elevate your services and therefore your profits

1. Prioritise Organisation

A seamless operation sets the stage for successful upselling. Ensure your photo booth or your event is fully prepared before guests arrive:

  • Setup: Have all equipment ready and tested to provide a smooth experience. We have an extensive list of advice articles on our website for any help you may need with your printers.
  • Team Briefing: Inform your staff team about the current promotions you wish to run on the day, such as 2 prints for the price of 1 or buy 2 get 1 half price so they can effectively communicate these offers to customers.
woman briefing her employees, holding a notebook and pointing at a sheet of paper.

2. Engage and Build Rapport

Creating a memorable and enjoyable experience encourages customers to invest in additional products:

  • Interactive Experience: Make the photoshoot or photo booth event fun and engaging to leave a lasting impression. Encourage customers to embrace the opportunity to have fun, be silly and play around with poses whilst surrounded by their friends and family.
  • Queue Communication: Use the wait times to inform guests about special deals and premium options, turning idle moments into sales opportunities.
4 people standing in a queue in front of an orange wall, one woman wearing a purple jumper and denim jeans, a man wearing a blue and white stripey top and denim jeans. One man wearing grey jeans and a pink-ish jacket, and a woman wearing a pink jumper and denim jeans.

3. Equip Your Team with Technical Proficiency

A knowledgeable team can swiftly handle technical issues, maintaining service flow and customer satisfaction:

  • Training: Regularly train your staff to troubleshoot printer and IT problems efficiently. Some common problems include ribbon tearing or paper jamming, so it is crucial that you and your staff know how to fix them quickly.
  • Crowd Management: Equip your team with strategies to keep guests entertained during any unforeseen delays (for example; ask for email addresses to inform customers about upcoming promotions and services, fostering ongoing relationships)
a staff meeting, with training involved. a woman with afro hair is wearing an orange jumper and white trousers, another woman is wearing a purple blouse and pointing at a male member of staff. Post-it notes are on the whiteboard in the back.

4. Showcase Your Products

Displaying your offerings can entice customers to make additional purchases:

  • Sample Displays: Highlight unique print options and premium products near the photoshoot area or photo booth to demonstrate their value.
  • Visual Appeal: Use high-quality displays to attract attention and showcase the benefits of upgrading or purchasing extra prints.
  • Printed Promotions: Include a printed flyer with a message such as, Book us for your next event and receive 10% off and ensure to include your contact information too!
photos of a childrens rock wall climbing event printed in a book.

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