5 Key Things to Consider When Starting a Photography Business
Running a successful photo booth or photography business can be highly rewarding, but also extremely challenging. There are so many things to consider when starting up, some of which you may not even think about until you start attending and running events yourself.
At System Insight, we have worked with photo booth owners and event photographers over the past 30 years, so we have first hand experience with understanding the challenges that you may face.
We have compiled this list of the 5 key things to consider when running your photography business.
Research and Understand the Market:
We can’t emphasise enough the importance of:
- analysing the local competition,
- ensuring that you define your target audience,
- identify gaps in the market.
By doing this, you will be able to determine where you stand amongst the competition and how you can run your business catering to the needs of your customers. You’ll also be able to create more effective advertising for your business.
For example, if you know your photo booth is going to predominantly be used at weddings, then you may consider targeting couples who are planning a wedding, or target the wedding planner who is organising everything for them.
Invest in Quality Equipment:
Choose reliable cameras, printers, and software that will deliver high-quality prints. We recommend the Citizen CX-02 which provides high-quality prints within 10 seconds, and also fits nicely into your setup without taking up too much space, measuring only 275 x 366 x 170mm. Ensure you have everything needed for seamless operation, including props, backdrops, and transportation.
Set Competitive Prices:
Research local pricing and ensure your rates cover equipment maintenance, travel, and other costs. Competing with other businesses is standard in order to win customers, but remember not to sell yourself too short.
Know the value of your time and investments, and sell your products and services at a price that is worth it, yet affordable for customers. You could offer tiered packages with options like extra hours or photo albums to cater to different budgets.
Market Your Business Effectively:
Build a strong online presence with a professional website which highlights all the vital information for your customers. We recommend WordPress or Shopify because both platforms are ideal for building an online store and portfolio.
Partner with event planners and vendors, and offer promotions to expand your reach and secure bookings. If you’re looking to target businesses or venues with your photo booth, consider platforms such as LinkedIn, and join Facebook groups that cater to your target audience. You are much more likely to connect with your customers here, than with the occasional social media post that goes to the same pool of people.
Provide Exceptional Customer Service:
Be friendly, professional, and proactive during events This is your opportunity to shine and upsell your product packages such as framed / mounted photos, or even offering discounted deals.
Don’t be afraid to ask for feedback and use testimonials to build trust with future clients. Happy customers are likely to recommend your services to their friends and family, and possibly even become a returning customer in the future.
