4 Tips on How to Maximise Sales as a Photo Booth Owner
When it comes to instant photo printing services, ensuring smooth operation and high customer satisfaction is crucial. Not only do you need to deliver beautiful, high-quality images, but you also need to guarantee that your equipment is in great shape before, during, and after the event. Plus, you need to make sure your clients walk away happy and willing to invest in additional prints, framing, or future bookings.
Here are 4 of our top tips to maximising sales while ensuring your equipment is running flawlessly at every stage of your Photo booth event.
1. Pre-Event Planning
Before you even pick up all your equipment to head off to your next event, we highly recommend that you define your sales goals for each and every event. This might seem obvious, but it’s really important to set clear targets —whether you’re aiming for a specific number to achieve, number of physical prints, or upselling a higher package. You should also be actively marketing your services in advance of the event. Engage potential customers through social media and partnerships with event organisers. Offer discounts or special packages for early bookings, which will not only increase your pre-event sales but also build anticipation for your service.
2. Equipment Reliability
Your equipment is the backbone of your business. Without reliable gear, you disappointing both yourself and your clients, which no one wants. Here are our recommendations for avoiding any of your equipment malfunctioning on the day:
- Photography Gear: Check that your primary camera is functioning correctly the day before. If possible, bring a backup camera and don’t forget spare batteries and cables.
- Instant Printing Setup: The last thing you want is a printer malfunctioning when customers are waiting for their prints. Test your printers before the event to ensure everything works smoothly. Always carry spare supplies on paper and ink ribbons. Maybe even rent a second printer for the event to ensure you won’t run into any risks and this could help you run your event at twice the speed. Also, regularly check for paper jams and keep cleaning kits on hand to maintain print quality.
3. Event Day
Always make the effort to arrive early to set up your space, and display samples of your work prominently. Make your photo booth or station visible to attendees, the goal is to grab the attention of people and get them excited about your services. Your station is your number one marketing tool on the day, use it wisely and ensure your branding is on point.
On the customer engagement side, make sure your staff are well-trained in sales pitches and can explain the benefits of having instant photo booth prints. The key is to upsell and to offer packages that include digital copies, framed prints, or discounted deals for multiple prints. Regularly monitor your equipment during the event and fix any issues immediately.
4. Post-Event
The event may be over, and hopefully it’s been a roaring success. But, the work doesn’t stop there. Follow up with your clients after the event. Send a ‘thank you’ email, include a link to an online gallery (if applicable), and offer discounts for future bookings. This will not only encourage repeat business but also help you gather customer feedback to improve your services.
Keep your equipment in tip-top condition by cleaning it and maintaining it after the event. This ensures your gear is ready for the next event, and you’re never caught off guard with broken or malfunctioning photo equipment.
By preparing for your event properly, ensuring your equipment is in perfect working order, and engaging your clients through effective sales strategies, you can deliver both excellent photo capture and seamless printing experiences. Remember, customer satisfaction goes beyond just great photos—it’s about making the process easy, fun, and memorable.
If you are new to running your photo booth / photography business, we have created a free checklist for you to download and use. It has 15 things to consider before, during and after your event. Click the button below to download, and let us know in the comment section if you are feeling inspired!